Cars dockside in black and white

A Rich Heritage that Underpins our Future

The Bassadone Automotive Group (BAG) is one of Europe's largest independent automotive companies, dealing primarily with vehicle sales and exports, with a presence in Gibraltar, Finland, Estonia, Latvia, Lithuania, Spain, and the UK.

Starting in 1904 when the grandfather of George AC Bassadone OBE, sole shareholder, and Group President of Bassadone Automotive Group, opened a grocery store in Gibraltar. During the First World War, the business supplied British Forces based in Gibraltar with groceries. By 1927 the company changed direction with the import of vehicles into Gibraltar and became the first to import the ground-breaking Peugeot brand.

In car conversation in the AVK showroom

The Evolution of our Business

In 1980, George Bassadone introduced Toyota to Gibraltar, selling cars to the local market before exporting Toyota vehicles to Non-Government Organisations operating in developing countries. The export business later became Toyota Gibraltar Stockholdings in 1996, an 'Authorised Specialised Distributor' of vehicles to aid and humanitarian organisations like the United Nations and NGOs (Medecins Sans Frontieres, International Committee of the Red Cross).

In 1997, the Bassadone Automotive Group was formed, and in 2003, the group purchased 50% of Simetron, a Finnish automotive company. Finally, completing the purchase of Simetron in 2007 led to the creation of Bassadone Automotive Nordic. The operation in northern Europe has since expanded to Estonia, Latvia, and Lithuania.

Three people walking towards a car in the snow
People unloading boxes from AADS Jeep in a field

In 2009, Africa Automotive Distribution Services Ltd (AADS) was authorised by FCA, now Stellantis, to supply modified J8 vehicles to government organisations. In 2022, AADS introduced Iveco Defence Vehicles to their product line-up, contracted to sell to the UN and government organisations worldwide.

In 2011 the group signed a distribution agreement with SsangYong to distribute the brand in the United Kingdom.

Today, the Bassadone Automotive Group has an annual turnover of €1.1 billion and employs 939 people. The group delivered over 31,000 vehicles in 2022 to over 80 countries and aims for over 40,000 vehicle sales in 2023.

Four people with laptops gathered around a table in a meeting room

OUR STORY SUMMARISES OUR EXPERIENCE

Born from humble beginnings, Bassadone Automotive Group has grown to become an international distributor of some of the world's leading automotive brands.

1904

Bassadone started trading as a grocer in Gibraltar.

A framed old Bassadone Draper Stores sign

1927

A. Bassadone starts to import cars to Gibraltar for the first time.

Cars dockside in black and white

1940s

Standard Triumph, Jaguar, Daimler, Rolls Royce and Bentley vehicles are imported.

The importation of Toyota vehicles to Gibraltar in black and white

1970s

Start importing Honda motorcycles and cars.

Honda Motorcycle in dealership from the 1970s

1980

Started importing Toyota vehicles to Gibraltar.

Sadone store front

1989

Bassadone Project Vehicles (BPV) started exporting Toyota vehicles directly to the UN and NGOs to developing countries. 

Many TGS truck parked up in lines in Gibraltar

1996

Toyota Gibraltar Stockholdings is established.

Old Toyota Gibraltar Stockholdings LTD logo

1997

Bassadone Automotive Group was formed.

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2003

BAG acquire 50% stake in Simetron.

Old Simetron Group Finland and the Baltics logo

2007

BAG take full control of Simetron and renamed to Bassadone Automotive Nordic (BAN).

Bassadone Automotive Nordic logo

2009

AADS is established.

AADS modified Jeep prototype

2010

BAN starts importing Renault & Dacia into Finland.

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2011

BAG signs distribution agreement to distribute SsangYong in the UK.

SsangYong logo

2014

BAN achieves 100,000 vehicles sold in Finland & The Baltics.

2015

SsangYong launched in Finland & The Baltics.

Lotus is launched in Finland.

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2015

Autoverkkokauppa, an innovative new  "web-buy" website & dealership launched in Finland.

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2017

PSA Group - Peugeot, Citroën, and DS Automobiles launched in Finland

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2018

Peugeot distribution into The Baltics started.

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2020

Citroën & DS Automobiles distribution into The Baltics.

Two new dealerships (Autohalle) open Tallinn Estonia.

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2021

New dealerships opened in Turku, Finland and in Riga, Latvia.

2022

AADS sign contract with IDV to distribute vehicles to the UN and US government organisations.

IDV logo

2022

TGS sign new distribution agreement with Toyota Tsusho Corporation (TTC) to become Authorised Specialised Distributors. 

Two people holding a signed agreement

2022

A new dealership in Hämeenlinna, Finland, opened.

2023

New dealerships in Tampere and Espoo, Finland. An additional dealership opened in Tallinn, Estonia.

2023

Opel distribution into Finland & The Baltics started.

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2023

Fiat, Fiat Professional, Abarth, Alfa Romeo, and Jeep distribution into Finland & The Baltics started.

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2023

Bassadone Automotive Nordic acquires Nissan operations in The Baltics.

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2024

SsangYong UK rebrands and becomes KGM Motors UK and launches a new dealership corporate identity and website to reflect the new name. 

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Close up of DS Automobile car front bumper in showroom

Our Distributors and Retailers

Our extensive distribution and retail networks' services range from specialised vehicles to support government organisations across the globe, to retailing OEM brands direct to consumers.

Distributors & Retailers