Cars dockside in black and white

A Rich Heritage that Underpins our Future

The Bassadone Automotive Group (BAG) is one of Europe's largest independent automotive companies, dealing primarily with vehicle sales and exports, with a presence in Gibraltar, Finland, Estonia, Latvia, Lithuania, Spain, and the UK.

Starting in 1904 when the grandfather of George AC Bassadone OBE, sole shareholder, and Group President of Bassadone Automotive Group, opened a grocery store in Gibraltar. During the First World War, the business supplied British Forces based in Gibraltar with groceries. By 1927 the company changed direction with the import of vehicles into Gibraltar and became the first to import the ground-breaking Peugeot brand.

In car conversation in the AVK showroom

The Evolution of our Business

In 1980, George Bassadone introduced Toyota to Gibraltar, selling cars to the local market before exporting Toyota vehicles to Non-Government Organisations operating in developing countries. The export business later became Toyota Gibraltar Stockholdings in 1996, an 'Authorised Specialised Distributor' of vehicles to aid and humanitarian organisations like the United Nations and NGOs (Medecins Sans Frontieres, International Committee of the Red Cross).

In 1997, the Bassadone Automotive Group was formed, and in 2003, the group purchased 50% of Simetron, a Finnish automotive company. Finally, completing the purchase of Simetron in 2007 led to the creation of Bassadone Automotive Nordic. The operation in northern Europe has since expanded to Estonia, Latvia, and Lithuania.

Three people walking towards a car in the snow
People unloading boxes from AADS Jeep in a field

In 2009, Africa Automotive Distribution Services Ltd (AADS) was authorised by FCA, now Stellantis, to supply modified J8 vehicles to government organisations. In 2022, AADS introduced Iveco Defence Vehicles to their product line-up, contracted to sell to the UN and government organisations worldwide.

In 2011 the group signed a distribution agreement with SsangYong to distribute the brand in the United Kingdom.

Today, the Bassadone Automotive Group has an annual turnover of €1.2 billion and employs 996 people. The group delivered over 35,000 vehicles in 2023 to over 80 countries and aims for over 50,000 vehicle sales in 2024.

Four people with laptops gathered around a table in a meeting room


Born from humble beginnings, Bassadone Automotive Group has grown to become an international distributor of some of the world's leading automotive brands.


Bassadone started trading as a grocer in Gibraltar.

A framed old Bassadone Draper Stores sign


A. Bassadone starts to import cars to Gibraltar for the first time.

Cars dockside in black and white


Standard Triumph, Jaguar, Daimler, Rolls Royce and Bentley vehicles are imported.

The importation of Toyota vehicles to Gibraltar in black and white


Start importing Honda motorcycles and cars.

Honda Motorcycle in dealership from the 1970s


Started importing Toyota vehicles to Gibraltar.

Sadone store front


Bassadone Project Vehicles (BPV) started exporting Toyota vehicles directly to the UN and NGOs to developing countries. 

Many TGS truck parked up in lines in Gibraltar


Toyota Gibraltar Stockholdings is established.

Old Toyota Gibraltar Stockholdings LTD logo


Bassadone Automotive Group was formed.

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BAG acquire 50% stake in Simetron.

Old Simetron Group Finland and the Baltics logo


BAG take full control of Simetron and renamed to Bassadone Automotive Nordic (BAN).

Bassadone Automotive Nordic logo


AADS is established.

AADS modified Jeep prototype


BAN starts importing Renault & Dacia into Finland.

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BAG signs distribution agreement to distribute SsangYong in the UK.

SsangYong logo


BAN achieves 100,000 vehicles sold in Finland & The Baltics.


SsangYong launched in Finland & The Baltics.

Lotus is launched in Finland.

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Autoverkkokauppa, an innovative new  "web-buy" website & dealership launched in Finland.

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PSA Group - Peugeot, Citroën, and DS Automobiles launched in Finland

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Peugeot distribution into The Baltics started.

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Citroën & DS Automobiles distribution into The Baltics.

Two new dealerships (Autohalle) open Tallinn Estonia.

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New dealerships opened in Turku, Finland and in Riga, Latvia.


AADS sign contract with IDV to distribute vehicles to the UN and US government organisations.

IDV logo


TGS sign new distribution agreement with Toyota Tsusho Corporation (TTC) to become Authorised Specialised Distributors. 

Two people holding a signed agreement


A new dealership in Hämeenlinna, Finland, opened.


New dealerships in Tampere and Espoo, Finland. An additional dealership opened in Tallinn, Estonia.


Opel distribution into Finland & The Baltics started.

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Fiat, Fiat Professional, Abarth, Alfa Romeo, and Jeep distribution into Finland & The Baltics started.

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Bassadone Automotive Nordic acquires Nissan operations in The Baltics.

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SsangYong UK rebrands and becomes KGM Motors UK and launches a new dealership corporate identity and website to reflect the new name. 

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Close up of DS Automobile car front bumper in showroom

Our Distributors and Retailers

Our extensive distribution and retail networks' services range from specialised vehicles to support government organisations across the globe, to retailing OEM brands direct to consumers.

Distributors & Retailers