DNA strand in the shape of a person with It's in our DNA written and the Bassadone Automotive Group Logo next to it

Our Values

Our company values are centred around Integrity, Social Responsibility, Excellence, Teamwork, Innovation, Courage, Customer Focus, and Trust. We promote them in each location of the Group and monitored by the Management on a continuous manner.

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  • Doing the right thing even if it may be less beneficial in the short term.
  • Keeping commitments and following through on one's word.

Social Responsibility

  • Taking environmental issues into consideration in daily work.
  • Supporting and participating in community activities.
  • Acting with transparency, ethics, and respect for laws and regulations.
  • Respecting the environment and taking care of the health and wellbeing of employees.


  • Continuously learning and developing, exceeding customer expectations.
  • Encouraging people to push their comfort zones and do their best.
  • Improving processes and personal skills at all times.


  • Inclusiveness, good communication, and engagement in the team.
  • Mutual respect for areas outside of one's expertise.
  • High standards achieved through collaboration and collective responsibility.
  • Clear and frequent communication, valuing others' opinions, and working together to achieve common goals.


  • Constantly improving processes and procedures and challenging the status quo.
  • Encouraging creativity and forward thinking.
  • Implementing new ideas and being open to trying new things.
  • Proactively finding solutions and searching for the next big challenge.


  • Challenging the status quo and offering new solutions.
  • Addressing non-performance and speaking up when something is not right.
  • Making difficult decisions and holding others accountable.

Customer Focus

  • Understanding and meeting customer needs and solving their problems.
  • Doing what is right even if it is costly.
  • Seeing things from the customer's perspective and ensuring they benefit from our actions.
  • Involving customers in decision making and providing constant enhancement of their experience.


  • Being transparent, consistent, and loyal.
  • Having open discussions with colleagues and customers and accepting feedback.
  • Empowering teams and colleagues and following through on promises.
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Our Award Winning Values

Our teams' dedication to creating a work environment where fairness, pride, and camaraderie are at the heart of what we do, has led to award winning recognition.

Our People