Enriching Lives For Over 120 Years

Bassadone Automotive Group is an international distributor and retailer of OEM brands and provides specialist vehicles to government organisations spanning over 80 countries.

Established in 1904 from our HQ in Gibraltar, we now have 7 subsidiary locations with 996 employees and, with significant growth over the last 6 years, achieved a turnover of €1.2bn in 2023. Last year, we sold over 35,000 units and have ambitious goals of delivering over 50,000 new vehicles in 2024.

About Us
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annual turnover in 2023

0 700 1,400 2,100 2,800 3,500 4,200 4,900 5,600 6,300 7,000 7,700 8,400 9,100 9,800 10,500 11,200 11,900 12,600 13,300 14,000 14,700 15,400 16,100 16,800 17,500 18,200 18,900 19,600 20,300 21,000 21,700 22,400 23,100 23,800 24,500 25,200 25,900 26,600 27,300 28,000 28,700 29,400 30,100 30,800 31,500 32,200 32,900 33,600 34,300 35,000

vehicles sold in 2023

0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 400 420 440 460 480 500 520 540 560 580 600 620 640 660 680 700 720 740 760 780 800 820 840 860 880 900 920 940 960 980 996


Display cars in the Autohalle showroom

International Retail Network

With an extensive global retail network, distributing 18 OEM brands across multiple territories, Bassadone Automotive Group have the infrastructure and specialist teams in place to bring your products to market.

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Specialist Vehicle Services

Our specialist vehicle division, based in Gibraltar, supports government organisations and NGOs around the world by providing customised vehicles, logistical support, parts and servicing and on-site training in their efforts to make the world a safer place. 

Our extensive workshop and facilities enable us to deliver over 10,000 vehicles every year, to over 80 countries.

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Frictionless Digital Solutions

Innovation is at the core of our business, and since 2014 we have been investing in the development of digital platforms, in order to provide the best digital customer experience possible.

With ground-breaking instant access to finance, and the ability to browse from a wide range of new and used models, our digital dealership experience has been fully designed in-house.

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The Freedom of Mobility

We believe that mobility should be accessible to all people, which is why we endeavour to provide agile mobility solutions around the world.

With our innovative solutions, such as the #almostnewcar subscription or our #newcarforayear plan, access to mobility is made simple and easy.

Our Solutions

Our Strength is our Global Network

"Our Group will soon celebrate its century of existence in the automotive business. From the first new vehicles imported into Gibraltar, where everything started, we have been growing steadily in Europe to deliver more than 50,000 new vehicles in 7 countries, reaching more than €1.5 billion turnover. The mobility industry's current challenges are fantastic opportunities for the Bassadone Group to develop even further in the forthcoming decade. I can count on our assets and people to make it with our partners. Let's go for it!"

George Bassadone
Group President, Bassadone Group

George Bassadone sitting on a sofa talking about Bassadone Automotive Groups values

Our Culture

It's what makes us different

We have always strived to create a work environment with our values at the core, and our focus on ensuring our colleagues are satisfied with their environment is fundamental.

We are proud of our culture and how we are journeying towards creating a Great Place to Work.

Our Culture
Infographic showing Bassadones employee and nationalities statistics
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