Bassadone Automotive Group (South) appoints new CEO

Philippe Sailard sat in mid discussion

The Bassadone Automotive Group (South) is proud to announce the appointment of Mr Philippe Saillard as its new CEO. This announcement marks a significant milestone in the group's journey, building on the foundations laid by Kevin Jones, who moves to Director and Honorary Chairman.

Philippe joined the group in 2022 as Director of Business Development, bringing extensive automotive industry knowledge, including a career as a Senior Executive at Ford, Nissan, and Bank BNP Paribas.

Philippe has a clear vision to drive the group towards new heights of success while upholding its legacy of delivering superior quality and exceptional customer experiences.