Enriching Lives For Over 120 Years
Bassadone Automotive Group is an international distributor and retailer of OEM brands and provides specialist vehicles to government organisations spanning over 80 countries.
Established in 1904 from our HQ in Gibraltar, we now have 7 subsidiary locations with 1083 employees and, with significant growth over the last 7 years, achieved a turnover of €1.4bn in 2024. Last year, we sold over 36,900 units.
€
billion+
0
1
annual turnover in 2024
0
738
1,476
2,214
2,952
3,690
4,428
5,166
5,904
6,642
7,380
8,118
8,856
9,594
10,332
11,070
11,808
12,546
13,284
14,022
14,760
15,498
16,236
16,974
17,712
18,450
19,188
19,926
20,664
21,402
22,140
22,878
23,616
24,354
25,092
25,830
26,568
27,306
28,044
28,782
29,520
30,258
30,996
31,734
32,472
33,210
33,948
34,686
35,424
36,162
36,900
vehicles sold in 2024
0
22
44
66
88
110
132
154
176
198
220
242
264
286
308
330
352
374
396
418
440
462
484
506
528
550
572
594
616
638
660
682
704
726
748
770
792
814
836
858
880
902
924
946
968
990
1,012
1,034
1,056
1,078
1,083
employees
International Retail Network
With an extensive global retail network, distributing 18 OEM brands across multiple territories, Bassadone Automotive Group have the infrastructure and specialist teams in place to bring your products to market.
Specialist Vehicle Services
Our specialist vehicle division, based in Gibraltar, supports government organisations and NGOs around the world by providing customised vehicles, logistical support, parts and servicing and on-site training in their efforts to make the world a safer place.
Our extensive workshop and facilities enable us to deliver over 10,000 vehicles every year, to over 80 countries.
Frictionless Digital Solutions
Innovation is at the core of our business, and since 2014 we have been investing in the development of digital platforms, in order to provide the best digital customer experience possible.
With ground-breaking instant access to finance, and the ability to browse from a wide range of new and used models, our digital dealership experience has been fully designed in-house.
The Freedom of Mobility
We believe that mobility should be accessible to all people, which is why we endeavour to provide agile mobility solutions around the world.
With our innovative solutions, such as the #almostnewcar subscription or our #newcarforayear plan, access to mobility is made simple and easy.
Our Strength is our Global Network
"Our Group will soon celebrate its century of existence in the automotive business. From the first new vehicles imported into Gibraltar, where everything started, we have been growing steadily in Europe to deliver more than 50,000 new vehicles in 7 countries, reaching more than €1.5 billion turnover. The mobility industry's current challenges are fantastic opportunities for the Bassadone Group to develop even further in the forthcoming decade. I can count on our assets and people to make it with our partners. Let's go for it!"
George Bassadone
Group President, Bassadone Group
Latest News & Events
Bassadone Recognised as One of Finland's Best Workplaces for the Fifth Time
21 Mar 25
Bassadone becomes Nissan’s importer in Finland
12 Dec 24
KGM MOTORS UK WINS “EXCELLENCE IN PRODUCT MANAGEMENT” ACCOLADE AT KGM GLOBAL DISTRIBUTOR AWARDS CEREMONY
20 Sep 24
Our Culture
It's what makes us different
We have always strived to create a work environment with our values at the core, and our focus on ensuring our colleagues are satisfied with their environment is fundamental.
We are proud of our culture and how we are journeying towards creating a Great Place to Work.
